For example, at the 2013 BET Awards in June, DJ Drama, J. The simplicity of the hook, not only has everyone singing it, but scrambling for every last nickel in their piggy banks to afford the brands clothes. Quavo, Offset (currently incarcerated), and TakeOff have been buzzing the streets and Internet with their latest mixtape, YRN, filled with nursery rhymes and catchy choruses. One of the songs from mixtape, titled Versace, took off and sprung the attention of Drake, who later added his own verse. Although trends are meant to be set, they don’t always have to be followed. Enter Migos if you aren’t familiar with the Atlanta-based trio, allow me the honor of introducing you. Whether it is considered high fashion or not, it looks ridiculous on most. Sophisticated ignorance, write my curses in cursive” “I made Jesus Walks, so I’m never going to hellĬouture level flow is never going on sale Second, you all look stupid! Kilts, capes, and long shirts that look like dresses? I’ll pass… collection? Absolutely not.) First, more than half of the rappers who rap about these luxury goods can’t really afford them. With luxury rap at an all time high, at what point do consumers stop feeding into the garbage coming from their speakers and remain practical? (Do you really need an $120 white tee from the Kanye West x A.P.C.
I initially wanted to write this article six months ago when Givenchy, Balmain, and Alexander Wang were the victims, but now is the right time. Not only was the legendary designer murdered, but his brand is slowly as well. Gianni Versace is rolling over in his grave. So far in the 10 days they have been together, they have already flooded the Internet with four freestyles and planning for a new album by November. With the reuniting of G-Unit, 50 and the gang not only have the task of recreating the energy that once filled the air of New York City and fans all over the world, but translating their hard-hitting grassroots approach to conform to 2014 standards. In the end, not everyone can withstand a career of longevity and success the way 50 Cent has been able to. Other songs off the album including “ Pilot” and “ Twisted” would be great radio contenders as well, but with the reuniting of G-Unit and new music from the group on the horizon, this may be 50 Cent’s “throw away” project. Dre produced single “ Smoke” (a song originally made for Dre’s “ Detox”) is a perfectly capable single for commercial radio, but has not gained enough traction to earn the “hit record” status. This is not to say 50 Cent and his staff did not put in enough time or energy, because I know they did, perhaps the release of the album could have been handled differently. The Trey Songz assisted, Dr. Overall, 50 Cent’s Animal Ambition had a poor rollout, which most likely will result in this being his lowest selling album to date. I do however, question if and how a new, younger, audience will relate to this content enough to buy in to 50 Cent the rapper like many of us did back in 2003. Now this is not necessarily a bad thing considering 50’s grimy, hard-hitting street content is what fans have always gravitated to. In fact, most of the personnel on the album have stated that the music was made four-five years ago. As a long time fan, and one with an obvious bias to all things 50 Cent, I question how long 50 Cent has been sitting on this music. Often times consumers say to their favorite artist, “we want to the old so-and-so back” or “we want this sound instead,” and that is what 50 Cent did – sort of. If you thinking I’mma fuckin’ fall off, you’re so wrong” If it feels like my flow’s been hot for so long You can stunt if you want and your ass’ll get rolled on
“I been patiently waiting for a track to explode on Of course, music and media streaming has played a role in this as well. Gain the audience, then sustain the audience instead of spending every marketing dollar to keep the audience in place.” Although 50 offers a logical explanation, I personally believe that he crossed the fine line between accessibility and oversaturation, leaving me to purchase a physical copy (yes, I still buy physical copies of CDs) more as a collectors item rather than for the interest of putting in the CD and listening to it. I enhanced it and made it better by having the visual already connected to it. In the June 14 th issue of Billboard Magazine he said, “When I hear a song on the radio for the very first time, if it’s an artist I like, I know I would go to YouTube to hear it again. Leading up to his fifth studio album in five years, Animal Ambition (released June 3 rd), 50 Cent decided to release both songs and visuals weekly for a majority of the songs off the album. 50 Cent, Young Buck, Tony Yayo & Lloyd Banks at Hot97’s Summer Jam (6/1/14)
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